Before & After: Real Website Fixes That Helped Life Coaches Attract More Clients
- Samantha Aiko
- Apr 14
- 3 min read
Want to See What a Website Glow-Up Looks Like?

Sometimes the fastest way to understand what’s not working is to see how someone else fixed it. In this blog, we’re pulling back the curtain on real website improvements we’ve made for coaches—and what Website fixes that attract clients
From slow, clunky designs to lead-generating machines, these before-and-after examples will show you the small tweaks that lead to big wins.
If you're wondering whether your website is costing you clients... these stories will give you clarity.
Case Study: From Confusing Layout to Clear Conversions Website fixes that attract clients
The Problem: One coach had a beautiful site... but visitors were confused about where to go. No clear CTA, multiple competing messages, and no mobile optimization.
The Fix: ✅ Simplified navigation ✅ Strong “Book Your Discovery Call” button above the fold ✅ Optimized for mobile ✅ Restructured copy to highlight benefits & results
The Result: 📈 Bounce rate dropped 28%📅 3x more booking form submissions in the first month
Case Study: From Invisible to Long-Term Visibility

The Problem: One of our clients had a strong offer but was nearly invisible online. No blog content, no keyword strategy, and weak meta descriptions.
The Fix: ✅ Added SEO-optimized blog posts and service page keywords ✅ Updated all meta titles & descriptions ✅ Claimed and optimized Google My Business listings ✅ Performed on-page and off-page SEO for local visibility
The Result: 🔍 Page 1 keyword rankings grew by over 550% in 9 months📈 Organic traffic increased by 380%, with leads growing steadily over time
Note: SEO takes time, but when done right, the momentum builds—making it one of the most powerful long-term growth tools for coaches.
Case Study: From Static Brochure to Lead Generator

The Problem: A leadership coach’s site looked professional but didn’t actively collect leads. No email capture, no lead magnet, and no client journey mapped out.
The Fix: ✅ Integrated email opt-in with a free guide download ✅ Added trust-building testimonials and logos ✅ Included clear steps to work together
The Result: 📩 Grew email list by 190+ leads in 45 days💬 Increased inquiries by 60%
Case Study: From DIY Chaos to High-Converting Design
The Problem: A wellness coach built their own website using a free template. The layout was overwhelming, inconsistent, and not aligned with their premium pricing.
The Fix: ✅ Custom branding and modern layout ✅ Clear messaging around premium transformation ✅ Calendar integration for seamless booking
The Result: 💼 Closed 2 new high-ticket clients in the first week post-launch 🎯 Doubled call bookings within 30 days
💡 The Takeaway: Your Website Doesn’t Need to Be Fancy—It Needs to Work
Each of these coaches had something great to offer—but their website wasn’t doing them justice. After a few strategic changes? Everything shifted.
You don’t need a huge redesign. You need:
✅ Clear messaging
✅ SEO basics
✅ A frictionless path to book with you
And we can help with that 👇
📩 Want Results Like These? Let’s Start With a Free Audit
We’ll review your current site and tell you exactly what to fix to: ✅ Attract more of the right clients ✅ Convert more visitors into bookings ✅ Finally turn your website into a client-magnet
📩 Request your free website audit here and we’ll send you a personalized video review with action steps.
It’s time to make your website work for you. Let’s make it happen. 🚀
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